What is Webcasting?
Webcasting is defined as “transmission of audio and/or video across the web”. Essentially, it’s a way of delivering audio and video content across the internet. This could be a TV programme, film, music video, live event the list is endless. The BBC’s ‘iPlayer’, Channel 4 and Sky have helped deliver webcasting to mainstream audiences and now more and more businesses are joining the ‘webcasting revolution’. For businesses webcasting is a key communication tool giving the opportunity to broadcast or archive key events, deliver messages to clients (and potential clients), showcase products and services or simply to generate interest in their company. Anyone who is connected to the internet can view a webcast, offering a massive global audience potential to the webcast owner.
How does it work?
Webcasts are video, audio or both streamed across the internet so that viewers can connect to the stream through their internet connection. The footage is captured to a computer and then encoded to a suitable web format (this is typically Windows Media, Flash Video or QuickTime). Once converted it is sent out via a stream (or uploaded to a server for on-demand viewing) which users retrieve as they connect- either via a link or a player embedded in a webpage.
What do I need to watch a webcast?
This depends on how the webcast has been set-up but essentially you will need:
• a computer that is connected to the internet (ideally via broadband)
• a web browser with the chosen media player installed
• speakers or headphones
• a link to the webcast or page hosting the webcast.
How can I produce a webcast?
Whilst a quick Google search will bring up a number of guides to webcasting, it is still a specialist technology, particularly if you are looking to webcast a live session or event. It is therefore recommended that you seek professional advice.
First Sight Media have over a decade of experience in webcasting. We can hold your hand through the whole process, or take on the entire project for you. Give us a call for a friendly chat about your brief.
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