First Sight Media have over a decade of experience in providing live event video production and webcasting. In this time we’ve encountered the challenges and difficulties that can arise and thanks to this, know how to make a web cast a complete success! Here we wanted to share some pearls of our wisdom in five top tips:
Production values. Ensure that your video is positive reflection of your services. Poor lighting, sound and camera work will quickly push potential clients AWAY from your services. Consider using a professional script and an auto-cue to ensure consistency.
Consider your message carefully. Be clear on the objective of the webcast and what it is that you want it to achieve. The excitement can quickly steer you off track, so be aware of your target audience and what you are trying to communicate to them.
Keep it simple. Viewers’ attention span is much lower on the web, so ensure you keep them entertained. A live webcast session should ideally be no more than an hour. For on-demand viewing, consider dividing the session into smaller sections or editing ‘highlights’.
Immerse the viewer. Ensure that the viewer is completely immersed in the session, particularly if it’s a long presentation. Using systems like our iPresenter allows viewers to interact with the webcast, increasing their attention span and recall.
Contact First Sight Media. We pride ourselves on both our excellent knowledge of our industry and also our relationships with our customers. Even if you are considering producing the webcast yourself, we will happily offer advice or a quotation with no obligation.
Rich is First Sight Media's ‘go to’ man, the in-house master of all things technical and personally specialises in all aspects of production from live vision mixing to webcasting, directing to script-writing and everything in between.
"The First Sight Media team have been instrumental in helping increase the exposure of our event through the excellent videos they have produced for us.
In addition, the superb and professional staging and audio provision for the awards evening ensure complete success."
"We’ve had a great experience working with First Sight Media. The service and support provided has been very professional and the team are very friendly.
We look forward to working with them in the future and have no hesitation in recommending them to any other company."
"The First Sight Media team have a great ‘can-do’ attitude and were a pleasure to work with. They really helped us with script writing and their patience and professionalism was superb.
The videos really brought the training to life for our people and we’ve had great feedback as a result."
First Sight Media did a great of job live streaming our Better Jobs conference - a fast-moving one-day event with lots of high profile speakers and delegates. From our first enquiry, via the web, to the final live stream delivery and after care, First Sight went 'above and beyond' to deliver a fantastic customer experience.