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Five top tips for successful Webcasting

Five top tips for successful Webcasting

  • Posted on Monday, April 20, 2015

First Sight Media have over a decade of experience in providing live event video production and webcasting.  In this time we’ve encountered the challenges and difficulties that can arise and thanks to this, know how to make a web cast a complete success! Here we wanted to share some pearls of our wisdom in five top tips:

  1. Production values. Ensure that your video is positive reflection of your services. Poor lighting, sound and camera work will quickly push potential clients AWAY from your services. Consider using a professional script and an auto-cue to ensure consistency.
  2. Consider your message carefully. Be clear on the objective of the webcast and what it is that you want it to achieve. The excitement can quickly steer you off track, so be aware of your target audience and what you are trying to communicate to them.
  3. Keep it simple. Viewers’ attention span is much lower on the web, so ensure you keep them entertained. A live webcast session should ideally be no more than an hour. For on-demand viewing, consider dividing the session into smaller sections or editing ‘highlights’.
  4. Immerse the viewer. Ensure that the viewer is completely immersed in the session, particularly if it’s a long presentation. Using systems like our iPresenter allows viewers to interact with the webcast, increasing their attention span and recall.
  5. Contact First Sight Media. We pride ourselves on both our excellent knowledge of our industry and also our relationships with our customers. Even if you are considering producing the webcast yourself, we will happily offer advice or a quotation with no obligation.

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Rich Belcher

Rich Belcher, Director

Rich is First Sight Media's ‘go to’ man, the in-house master of all things technical and personally specialises in all aspects of production from live vision mixing to webcasting, directing to script-writing and everything in between.


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