Call Us: 0330 024 1080
Follow Us:

News and Views

  • Home
  • Blog
  • Google Gives Smaller Companies a Chance (But get in there quick!)
Google Gives Smaller Companies a Chance (But get in there quick!)

Google Gives Smaller Companies a Chance (But get in there quick!)

  • Posted on Friday, May 29, 2015

When Forbes magazine takes notice of Google’s latest incarnation, it obviously means big changes are afoot. Since Penguin and Panda (Google’s previous notable changes to their all-powerful search engine) gave the impetus to larger, higher-content websites, smaller companies have struggled for recognition on the front page of Google’s search results. Capitalist? A bit. Justified? Possibly. However, the big news now and over the coming months is this:

Smartphone-adaptive websites now feature higher on Google’s search results.

This means if you are a smaller business with less web content on your site, the turnaround will be quick and painless and if you are already smartphone-compatible, kudos!

The internet giants out there will have known that this change was coming; Google announced it back in February, yet there are still (at time of writing) parts of even the BBC website that are not yet compatible with smartphones, such is the enormity of the task of replicating the entire BBC website.

So how can small businesses capitalise over the next few months?

In short: Make a video. Video has long been amongst the preferred Google criteria, and while your growing business is (hopefully) reaping the benefits created by recent Google changes, an ambitious and multi-faceted marketing strategy will be greatly aided by video content.

Of course it’s also noteworthy here that our latest version of iPresenter is fully mobile friendly and adaptive. Need we say more?

Filed under: News and Views,

Return to Listings

Dan Burge

Dan Burge, Business Development

Dan has recently joined the Business Development team at First Sight Media. He has worked in customer service and retail management since 2004 and completed a research-based degree in 2011.

Want us to help you make an impact? Get in Touch

Latest Blog Posts

Here's a few examples of our latest blog postings. Click on an image to view the full case article or check out our full blog here.

View Full Blog

First Sight Media did a great of job live streaming our Better Jobs conference - a fast-moving one-day event with lots of high profile speakers and delegates. From our first enquiry, via the web, to the final live stream delivery and after care, First Sight went 'above and beyond' to deliver a fantastic customer experience.

Lisa Jeffery

Digital Communications Manager Joseph Rowntree Foundation

"We’ve had a great experience working with First Sight Media. The service and support provided has been very professional and the team are very friendly.
We look forward to working with them in the future and have no hesitation in recommending them to any other company."

Jo Morely

Market Manager Roche Diagnostics

"The First Sight Media team have been instrumental in helping increase the exposure of our event through the excellent videos they have produced for us.
In addition, the superb and professional staging and audio provision for the awards evening ensure complete success."

Will Barton

Business Development Officer WODC

"The First Sight Media team have a great ‘can-do’ attitude and were a pleasure to work with. They really helped us with script writing and their patience and professionalism was superb.
The videos really brought the training to life for our people and we’ve had great feedback as a result."

Karen Boucher

Head of Talent and Development Blue Cross

Suite 3-5 Wesley House, Carterton, Oxfordshire. OX18 1AD
©First Sight Media 2016 REGISTERED OFFICE: First Sight Media Ltd, Hillside, Albion Street, Chipping Norton. OX7 5BH. 5136287. All Rights Reserved. Terms and Conditions