When Forbes magazine takes notice of Google’s latest incarnation, it obviously means big changes are afoot. Since Penguin and Panda (Google’s previous notable changes to their all-powerful search engine) gave the impetus to larger, higher-content websites, smaller companies have struggled for recognition on the front page of Google’s search results. Capitalist? A bit. Justified? Possibly. However, the big news now and over the coming months is this:
Smartphone-adaptive websites now feature higher on Google’s search results.
This means if you are a smaller business with less web content on your site, the turnaround will be quick and painless and if you are already smartphone-compatible, kudos!
The internet giants out there will have known that this change was coming; Google announced it back in February, yet there are still (at time of writing) parts of even the BBC website that are not yet compatible with smartphones, such is the enormity of the task of replicating the entire BBC website.
So how can small businesses capitalise over the next few months?
In short: Make a video. Video has long been amongst the preferred Google criteria, and while your growing business is (hopefully) reaping the benefits created by recent Google changes, an ambitious and multi-faceted marketing strategy will be greatly aided by video content.
Of course it’s also noteworthy here that our latest version of iPresenter is fully mobile friendly and adaptive. Need we say more?
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