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Online communication…making a global impact. But, what’s it all about?

Online communication…making a global impact. But, what’s it all about?

  • Posted on Friday, June 19, 2015

Running a successful business is all about efficiency, about ensuring everyone knows what’s happening, about keeping things moving. Most importantly, it’s about communication.

With the birth of the internet, having customers, colleagues and suppliers in different parts of the country or different parts of the globe isn’t a barrier to good communication.  Applaud the arrival of online communication. 

It feels like there are a million different ways to communicate over the web, but in fact there are only really three in relation to business: online meetings (where there is equal participation of all persons involved), Webinars (where there is one person communicating out to many people) and web or video casts which are literally just videos without any active participation.  All three methods use video and there is a plethora of different software and ways of going about each one, depending on your objective and of course your budget.  

Defining your objective will define your choice of service provider and software

Do you wish to communicate with colleagues or present your business to clients and business partners? 

Asking yourself this question will help you determine which type of software is right for you. If you wish to communicate with colleagues you probably require meeting software. Usually this is available via an annual license and the fee varies according to the number of participants. This usually allows the display of video via a webcam plus slides in a separate window. However, image and sound quality are not always perfect.

If you have information to impart, wish to train people or want to wrap a promotional message in this guise, a webinar solution is the one for you. There are solutions off-the-shelf that allow you to manage this yourself through software and use a single webcam for video and/or dial-in audio via the viewer’s phone. Again, an annual license is common. 

However, if your webinar is a big deal – a product launch, a big presentation or something which is going to be used over and over again such as a training session, it’s worth looking at investing in an expert approach such as First Sight Media.  We use cutting edge technology with years of experience and will ensure a result that really packs some impact for you.

What makes First Sight Media different?

If we do say so ourselves, our innovative iPresenter is a very clever piece of kit! We’ve poured years of technological experience into a product which provides your online webinar viewers an immersive, interactive experience. It’s the perfect platform for e-learning or delivering conferences, lecture, webinars, events, training and much, much more.

iPresenter is an interactive portal which delivers synchronised presentation slides and video in High-Definition. It’s really flexible to your needs and can offer live content or videos to save for later. It’s fully cross-platform compatible with HTML5 technology features live polling, real-time Q&A, dynamic streaming, twitter integration and you can even use the thumbnail viewer to navigate the session making you feel more in touch with presentation.

Want to know more?

We’ve developed a dedicated website where you can browse for more information, see examples of iPresenter in action and road test it for yourself.  Click here.

Filed under: Conferences, iPresenter, Live Events, Live Streaming, News and Views, Webinars,

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Rich Belcher

Rich Belcher, Director

Rich is First Sight Media's ‘go to’ man, the in-house master of all things technical and personally specialises in all aspects of production from live vision mixing to webcasting, directing to script-writing and everything in between.


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