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Webinars: A Little Investment Pays Great Dividends

Webinars: A Little Investment Pays Great Dividends

  • Posted on Tuesday, June 2, 2015

For emerging companies currently enjoying added exposure thanks to recent changes to Google (see previous blog ‘Google Gives Small Companies A Chance…’), they are hopefully also reaping the benefits of additional sales.

Bearing in mind that Google will only be working in their favour for a finite amount of time, business owners are looking for ways to reinvest their extra capital to gain increased market share on a more permanent basis. Promotional videos and webinars in particular have been emerging as an effective marketing strategy.

Thanks to webinars, long-distance marketing has never been easier, faster, or so cost-effective. If done well they can create an instant buzz, if done very well they can lead to direct sales and reach thousands of potential consumers and investors.

Whilst it is fair to say that anyone can host a webinar over the internet today; no business is going to part with any considerable amount of investment over Google Hang-Outs. I would also suggest that it would be difficult to deliver a spellbinding sales pitch in your kitchen via webcam. In that respect, targeting reputable businesses with a D.I.Y. webinar is a false economy.

The key for an aspiration business is to show ambition through their marketing with confident, collaborative, convincing video footage showcasing their company and what it has to offer, and for that you need an experienced team of professional webinar producers armed with HD cameras and (preferably) iPresenter.

With our unique webinar platform iPresenter., First Sight Media are proud to offer a polished and professional webinar solution fully tailored to fit your requirements. Give our team a call for a friendly conversation to discuss how we can help you achieve your ambitions.

Filed under: iPresenter, News and Views, Webinars,

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Dan Burge

Dan Burge, Business Development

Dan has recently joined the Business Development team at First Sight Media. He has worked in customer service and retail management since 2004 and completed a research-based degree in 2011.


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